Some Community Boards use online mailing list management tools. Sending mass emails without using these tools is inefficient.
The tools have several advantages. Here are a few: Using a mailing list tool lets people add themselves to the list from the Board’s website. Once the tool is set up, it’s easy to send new emails. The mailing tools can manage lists of members around specific topics, making it easy to do geographically-targeted, or event-related emails.
The use of mailing list tools can be maximized by utilizing other tools such CRMs.